A perfect example of this can be seen in Helvetica, one of the most well known type designs of our modern world. The idea behind Swiss Style, much like its architecture, is simple: type should carry itself with clarity and neutrality, and have an emphasis on function over form. Known for its clean, minimalist architecture and high legibility, Swiss Style is virtually everywhere you look, from street signs to website designs and modern fonts, and every place in between. Swiss Style, also known as the International Typographic Style, is perhaps the most important design style to come out of the 20th century.
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